Do Your Radio Ads Work?
Most small businesses don't have a high powered advertising agency to produce selling radio commercials for them and end up with something akin to a high school play, or with the business owner reading tired copy.
The radio salesperson knows that by suggesting the owner be the star, visions of Dave from Wendys or that guy with the talking dog who says "roll that beautiful bean footage" come to mind.
Worse, most businesses don't have a plan to coordinate all advertising to the same message. The newspaper ad says one thing, yellow pages another and the radio commercial is off in its own world.
The radio ad person should know all about your campaign and image before leaving with the order. You should be promised a "proof" of your radio ad before it goes on the air. There should be at least two commercials, better four, selling the benefits.
Remember Tom Bodett and Motel 6? A great campaign. It was just Tom delivering solid copy about the benefits of staying at the motel (and a little twinkle music in the background). It won awards, put them on the map and raised occupancy rates and profits. The company was gobbled up by the Accor chain (one of the biggest in the world) who have the smarts to continue the same campaign. What does he say at the end of every commercial? Radio done right works!
Maybe you can't get the local station to come up with Tom Bodett quality but there is nothing wrong with solid copy pitching benefits, benefits benefits. Answer the question WIIFM (Whats In It For Me). You don't have to be cute, use lame humor, two voices or loud music to do that.
BIG Mike's Tips for Better Radio Ads
» Buy more than one station (ones that target your customers, not ones you like)
» Buy 24 or more ads per week on one and 24 ads the following week on the other, alternate for four weeks, take four weeks off and do it again.
» Rotate two to four commercials, all with the same overall theme and opening and closing lines and change the meat in the middle (they call 'em donuts)
» Don't let the radio person talk you into being the star. Remember, its not about you. There is no need to spend a bundle to have 3 friends say "I heard you on the radio" or "I saw your mug on the billboard". That's not advertising.
» Don't let some drama school dropout cook up a slice of life commercial by dragging the receptionist into the studio to play a part. They never sell.
Pick a plan and stick with it. Tell 'em to trade the cutsey stuff for real substance. Coordinate your radio with your other advertising and you can benefit from the power of electronic word of mouth, radio.
For more about advertising get my article "Cable Ads 5 Bucks" Send a blank eMail to the MailTo:CableAds@BigIdeasGroup.com
©2005 BIG Mike McDaniel All Rights Reserved Mike@BIGIdeasGroup.com BIG Mike is a Professional Speaker and Small Business Consultant with over 30 years experience, http://BIGIdeasGroup.com
Subscribe to "BIG Mike's BIG Ideas" Newsletter MailTo:subscribe-956603364@ezinedirector.net
2JobSearch.net - Jobs | Work From Home | All Your Employment Needs
2jobsearch.net has partnered with CareerBuilder.com and HomeBasedBusinessListings.com to bring you the best in job searching, online recruiting and work from home opportunities
Home Based Business Listings
Home based business listing is your best source for legitimate home based business and work from home opportunities.
Online Income
Internet Based Home Business - Find the Home Based Business You've Been Searching For
Home Based Business Opportunity
Work From Home Opportunity - Easy Home Based Opportunity
Home Based Business Listings Blog
Find The Right Home Based Business For You.
Work From Home Opportunity
Home Based Business Opportunity - Start Your Own Home Based Business
Work From Home Blog
Work From Home Blog - Great Source of Home Based Business Information
Related Articles:
Finding that Work at Home Job - A Job in Itself
The trend of corporate America creating work at home jobs for telecommuters is growing, which is good news for those of you who are looking to do your work in your pajamas every day. Technology has made the work at home job more appealing to both bosses and employees, though it does not mean the trend has hit the mainstream, so a work at home job can still be hard to find.
Home Computer Work - 3 Ideas For Home Computer Work Jobs
Surely, many people out there have told you about the wonders of working from home and being your own boss Well, not only are you able to save on transportation costs and have more time to spend with your family, you are also able to do whatever you like, whenever you feel like it
Work at Home Agent - Job Ideas For a Work at Home Agent
Are you interested in jobs that require you to spend hours on the phone talking to customers If you like personal relations work and have good interpersonal skills, then do consider the opportunity of being a work at home agent
Work From Home - Online Resource Center for Home Based Online Jobs and Internet Based Business
Welcome to Work from Home?s ?an online guide and resource website to help you Start and grow your Home based Job and Business. Please note that we are only offering information on Work from Home Jobs and Business opportunities. We are not offering you a job or a business tie-up. Please read through the website as you will find valuable information and resources to start and grow your home based business. www.homebasedonlinejobs.com
Work At Home Job Versus Work At Home Business
I often hear people complain about how they shouldnt have to pay for a business opportunity because "you wouldnt have to pay to get a job outside the home." It irritates me when I read that. Not because I think you should have to pay for a job - even a work at home position - its because they think that their should be no investment to start up a work at home business.
Legitimate Work at Home Jobs Career - 4 Amazing Tips to Increase Efficiency
When you have picked one of the many legitimate work at home jobs career and are ready to settle down and make some money, it helps to make your home based business as efficient as possible
One of the most important benefits resulting from obtaining legitimate work at home jobs career is the ability to improve income levels through increased efficiency in performing the tasks associated with the jobs
At Home Work - Find Your Next Work At Home Job
At home work is easy to find these days thanks to the internet Work from home jobs are a form of self employment, which is hitting today's society in huge numbers
Work at Home Businesses Versus Work at Home Jobs
Is a work at home business better than a work at home job? You bet. Hands down. But each option has pros and cons. It may be that for right now you're just not ready to start a work at home business. Its a big committment. That's OK. But if you're dedicated, smart and willing to work harder than most, settling for a work at home job could be selling yourself short.
Internet Home Based Business : Legitimate Work at Home Jobs Opportunities and Advantages
There are many advantages involved in choosing an internet home based business as your primary or secondary source of income Use these benefits to find a legitimate work at home jobs that suits your needs and desires
Being A Work At Home Business Opportunity Seeker And Finding Work From Home Jobs
The problem with work from home jobs is simply that so many people want to have them Because of this, there are lots of people who want to take advantage of people who truly want to be able to have the freedom of a home business
Legitimate Work At Home Jobs - Become Wealthy Working From Home
It all started when I was franticly going from company to company passing out my resume, needing a job so bad it hurt I had a college degree but could not get hired no matter what for the life of me
Work at Home Data Entry Jobs Career Are Available Now
Work at home data entry jobs career allow you the freedom to spend more time with your family It is perfect employment for someone who is looking for a job they can control themselves
Work From Home Jobs For Moms - Jobs You Can Do at Home
A Legitimate Work from home job is a desire that many moms have, and being able to generate a great income while working from home is very possible
I created this work from home jobs for moms lens to give you information about legitimate work from home jobs for moms, and for anyone looking to make part time to full time income
Internet Based Jobs - Working From Home Has Never Been So Easy
It is hard to believe but a person can easily make thousands of dollars each month while sitting in his own home Thanks to the World Wide Web, ecommerce businesses are on the boom
Internet Based Jobs - Working From Home
There are thousands and thousands of internet based jobs on the market today waiting to be filled There is nothing like rolling out of bed and working from the comfort of your own home